What is a Press Release?

What is a Press Release?

What is a press release?

A press release is an announcement that is sent to the media about something that is newsworthy. The forthcoming release of your new book can be promoted very effectively by submitting press releases to various media publications. It is one of the most effective forms of publicity. This is because people often read a publication for its news, rather than the advertisements.

A lot of publications rely heavily on press releases for their news pages, because they have a lot of space to fill. However, you need to know how to write a press release correctly, and effectively, for the editors of the publications to print it.

There are two key points to writing a good press release, which will increase the chances of having it published:

It is newsworthy
It is written in a journalistic format

Your forthcoming book is newsworthy, so you have already met one of the two requirements. Now you need to learn how to write a press release in a journalistic format. Editors are sent thousands of press releases each month, and you need to be able to write a press release that is going to be published, and not simply discarded.

Here at Vaughan Instant Publishing, we want to help you increase the awareness of your book in the press. There are two additional pages on this site with information about press releases. One is geared toward print media and the other is directed toward internet press releases. Be sure you read both pages so you know what is required in each situation.

We can write the press release for you, if you prefer. Contact us for a quote.